Content generation is a critical component of marketing success in a world where social media is continuously changing and evolving. To develop compelling content that will keep people coming back to your social media sites and, ultimately, lead to the success of your business, you must stay on top of the latest trends. Whether you're a social media influencer or a Youtuber, you need to generate engaging and clickable material. The more engaging content you make, the more traffic you'll get, which will lead to more sales and promotion.