The idea behind Active Venture
For several years in the military, Jesper was exposed to rugged physical performance in various environments in Sweden and the Sahara Desert. Every detail has a significant function to handle difficult tasks. When Jesper hiked in his spare time, he came up with the idea of creating his hiking rack based on previous experiences. It was the starting shot for the company Active Venture launching its first outdoor and camping jackets and trousers products, which will be part of systems thinking.
The new jackets and trousers will be part of Active Venture's flagship product, the Active Festival Jacket System. This system is designed to provide an optimal blend of warmth, water repellency, breathability, and weather protection for festivalgoers, cyclists, hikers, and other outdoor enthusiasts.
Welcome!